libcom's annual report 2007

Submitted by Steven. on 1 January, 2008 - 16:52.

... is now in our blog:
http://libcom.org/blog/annual-report-2007-01012008

Happy new year all

1 January, 2008 - 22:03

200,000 visitors in one month? well done lads.

1 January, 2008 - 22:55

I do love a good graph. Phwoar look at the curves on that.

2 January, 2008 - 00:56
ronan wrote:
200,000 visitors in one month? well done lads.

Not quite visitors - visits. So it's about 120,000 different visitors - some of them obviously come back multiple times each month - averages about 1.2 times per person (although some are probably 100 realistically). Even that isn't quite right because it's done by ip address - so if ten people use the same ip address, it's one visitor, if one person posts from 10 ip addresses - they count as ten visitors. But anyway it's gives you an idea.

Unfortunately, most of the sites on the internet don't publish this sort of information, at all, so it's hard to tell how it compares, but still fun to watch, and nice to see upward moving graphs.

2 January, 2008 - 16:56

For comparison purposes in December Anarkismo.net had 360,000 visits looking at 1.2 million pages. Actual 'visitors' (an unclear number for the reasons Catch outlines, they are really just unique IP's) were 100,000 which could crudely be presented as each person returned 3.6 times on average and looked at an average of 12 pages over the month.

While these averages aren't quite as meaningless as libcom (given the nature of Anarkismo I wouldn't expect a core group of 100 making 60-600+ visits each) the ratios do suggest a very substantial return audience which in most web site success measures is seen as a very good thing. Low pages per visit averages tend to indicate a lot of a sites traffic is dependent on google, a problem because 1. google may change its rating resulting method and so a site looses that traffic, 2. they indicate that after arriving at your site people quickly move on deciding it is of little actual interest. Because Libcom has done a very good job with SEO through using the appropiate Drupal modules it tends to do very well with google searches.

In terms of libcom one interesting thing I noticed was what happened to the 'how many people have logged on this month' figures at the time of the bookfair 'fight'. Because of the intervals used in the graph and the fact it ends in November its rather hard to say whether the massive shot in the arm that controversy appeared to give the site was long or short term but I've noticed that the 'logged in this month' figure which increased 15% or so in that period seems to have fallen 10% or so in the last month. (There may be other explanations for the traffic shift but in terms of observing 'numbers logged in' this seems one obvious correlation).

Personally I'd be worried about that high apparent response to drama and the very low average re-visit rate, all the more so when you realise how much further below 1.2 pages that average must be when you take into account the core of users who check the site a dozen or more times a day.Things are however a little more complex as the flip side of a very strong SEO strategy is a proportionally lower re-visit rate because by definition your suceeding in attracting a lot of people via search results who would have no prior interest in the general positions of the project. So success in that area will inevitably dilute the retention rate but it may still be the case that new people are being retained.

2 January, 2008 - 18:16
Quote:
For comparison purposes in December Anarkismo.net had 360,000 visits looking at 1.2 million pages. Actual 'visitors' (an unclear number for the reasons Catch outlines, they are really just unique IP's) were 100,000 which could crudely be presented as each person returned 3.6 times on average and looked at an average of 12 pages over the month.

Thanks Joe, that's interesting. Sounds like you have less visitors, but as you say higher average page views for each one.

Quote:
While these averages aren't quite as meaningless as libcom (given the nature of Anarkismo I wouldn't expect a core group of 100 making 60-600+ visits each) the ratios do suggest a very substantial return audience which in most web site success measures is seen as a very good thing.

fwiw I just checked October (which was a 'normal'-ish month) and we had almost exactly 1,000 unique visitors who looked at 100 or more pages during the month. I don't know of a way to do this with visits, but it gives an indication of regular use. This was out of of 110954 visitors in total. I'd guess that it's between 5-15,000 visitors per month who come back to the site more than once that month, or have a decent look around (more than ten pages or whatever) before they leave - unfortunately the chart stops at 90 pages in the software and I don't know of a way to find figures for the middle or end of the graph, but will try to find a filter at some point.

Quote:
Low pages per visit averages tend to indicate a lot of a sites traffic is dependent on google

Yep. it's hard to tell what percentage of visitors since I know that regular users use google too (I must generate 20 google referrals a month myself trying to find stuff I've lost), but we do get a lot of google traffic - at a guess I'd say at least 80-90% of visitors (which'd match above guesses more or less).

Quote:
a problem

Well afaik a the majority of visits to websites on the internet, taken as an aggregate, now come from google (as opposed to bookmarks, links etc.) - although I can't find the article where I read this. Similarly, to become a regular user, someone has to find the site initially - links and offline referrals are good, but tend to only reach people who are already involved in this area of politics (taken very widely, but still). Also, although clearly a very high percentage of people with no prior interest in the site's overall aims will not come back - either after clicking away as soon as they see it, or reading the one news/history article they were after an never coming back, we know that some do - since they still post here.

Quote:
1. google may change its rating resulting method and so a site looses that traffic

Well if you rely on SEO targeted at search engine quirks, then yes, but we don't. The only things we do which are particularly geared to search engines are human-readable urls (because they have keywords in them) and trying to keep the markup clean and readable - but imo these should be done anyway for most sites. We used to have a "meta-data" module which filled in the keywords and description tags, but it never worked properly, so we gave up. Fwiw, most of our referrals are for quite obscure searches: it's stuff like "soweto riots" "etaples mutiny", "communism in germany" "cwu strike" "winter of discontent" "asda distribution" - and out of 33,000 different keywords in October, less than a couple of dozen generated more than 100 referrals. If we were getting 50% of traffic from being the top google result for "anarchism" or "communism" then I'd agree entirely of course. (Actually the top result for both anarchism and communism is wikipedia, that'd be a different kind of worry, but sites like flag do show up in the top ten, and we're not in the first 5-6 pages for either.)

Quote:
they indicate that after arriving at your site people quickly move on deciding it is of little actual interest

I think the 5-10,000 per month who come because of Jack's sex text interview do certainly. People coming from google looking for specific information will likely read (or not) the one article they got to then leave as well. I'd have to say I think this is a result of the way people browse the internet, rather than the site being particularly uninteresting smile. I do the same to the BBC, newspapers, youtube, most political sites as well - I rarely browse unless I've gone to the site with that in mind in the first place.

Quote:
(There may be other explanations for the traffic shift but in terms of observing 'numbers logged in' this seems one obvious correlation).

Nice to see you're paying such close attention considering your low opinion of us. We were going to do this more regularly (the graph was done at the beginning of December but we were a month late posting it, so made it a year-end report). I think this is useful information for people to know about, and we will do it again (probably in 3-4 months).

Quote:
Personally I'd be worried about that high apparent response to drama and the very low average re-visit rate, all the more so when you realise how much further below 1.2 pages that average must be when you take into account the core of users who check the site a dozen or more times a day.Things are however a little more complex as the flip side of a very strong SEO strategy is a proportionally lower re-visit rate because by definition your suceeding in attracting a lot of people via search results who would have no prior interest in the general positions of the project. So success in that area will inevitably dilute the retention rate but it may still be the case that new people are being retained.

Yep I'd agree with that, especially the high response to drama (although that's also true for big strikes as well - we get a few thousand visitors due to rail/post strikes, and of course got many more than that during the CPE, but stupid anarchist stuff does more than normal strikes and less than the CPE, make of that what you will). Overall it seems like we retain people reasonably well - on average over 100 people signing up for an account each month is relatively healthy I think, and we've had almost as many forum posts this year as we did in total for every previous year combined (and in general, the quality of the forum discussions has improved, if you compare it to a year or three ago).

3 January, 2008 - 16:41

Maybe a new poll should be "How did you first hear about libcom?".

Also, I reckon an admin is going to reply to this saying "we did that two years ago", but I'm going to post it all the same.