Maybe something about winter deaths
"According to the Office for National Statistics, more than 25,000 people died in England and Wales last winter as a direct result of cold weather and the illnesses that accompany it. 90% of these are people over 65 years of age."
To stress the importance of the pamphlet information. Although its a bit morbid, obviously. It would be hard fitting that in without it looking like "read this pamphlet or die".





Here is a rough draft: suggestions and changes, please!
Every year in excess of £2.5 billion worth of benefits is left unclaimed by over 60s. In Norwich alone, there are an estimated 4,000 or more people who could claim Pension Credit and don't (and there are other benefits available). This pamphlet was made with the intention of encouraging you to claim the benefits that are rightfully yours.
We include information about charities which can help over 60s - however, we can't and mustn't rely on charities for addressing society's problems. Community based activities can offer much more effective support than a charity can. If a neighbour will offer the use of a phone to ring a freephone number (like many of the numbers in this guide), or will pick up shopping for a neighbour, or just put through a card at Christmas with contact numbers if they should need help, these things can all add immeasurably to the quality of life to over 60s.
This is very rough, so you don't have to stick to this in any way. And PLEASE suggest changes quickly, (don't deliberate too much), because we're operating to a deadline. In terms of word limits - about the same number of word or maybe up to a half more.