I think that the many inroads the IWW has made in the service industry will allow the uninitiated to develop class consciousness. If IWW organizers enter these contexts offering support to beleagured workers, gaining improvements for them, they should stress at the same time, the ultimate goal of collective gain and responsibility, help people envision a state where there are no speculators and profiteers, push for adaptations of the workplace that alleviate stressful and inequitable conditions. We don't walk in with a syndicalist hardline, but in the process of organizing, develop bonds with people that make them realize that a more egalitarian dispensation is possible. Having pub nights with people who are part of new campaigns, you realize that class consciousness is not so scary a prospect for people unfamiliar with the canons of revolutionary thought. It can be reassuring, the feeling of solidarity, of being part of a history, having that sense of belonging.
I believe in the army of production; I believe that people should train their minds and hearts on the libertarian communist future, and how they can adapt their workplaces, their schedules, the sharing of tasks, of knowledge and skills, to best play a role in a communist society. And not just wait for the opportunities, but fight to make them real. Every worker, everyday, imagines how things can be better, how to magnify what is good about their working experience, how to better share it. If only they had the power...which they do. The syndicates are there to remind them that they are the source, and as a class, the end of that power. To defend them. To keep pushing and pushing until we've got the whole kit. It will happen.
A friend from AK told me that too many Americans right now simply don't 'see themselves as 'working class', don't have the sense of solidarity, or the oppositional sense, either. But I know very well that once this sensibility takes root, it blooms rapidly, and is as contagious as a brushfire. You don't have to dress it up in ideology. But the revelation of a new language for our condition can help the process. I met a kid who is in IATSE last New Years, we had him over for dinner. I loaned him a copy of Rocker's Anarcho-Syndicalism, and Rebel Voices. We talked with him about revolution, about socialism, about worker's power. Now he has joined the IWW.
Still haven't got my books back tho. 
Right so as my fans and avid readers will have noticed, and as my new tagline shows i've recently gained much love for syndicalism. i more or less identify as a syndicalist now - its been a strange transition from platformism through left communism to syndicalism.
so i'd like to open up a little discussion on the IWW and the IWA. I don't want this to descend into an issue of John vs Gentle Revolutionary - it seems to my mind like GR has moved to put whatever issues there were into the past, but either way i hope it doesn't come into this thread.
the iww is clearly on the upswing. the north american section is transforming from an immature small wannabe revolutionary union to a somewhat more mature one with somee actualy growing workplace power. the uk section is also growing very quickly.
the iwa on the other hand, as folks have pointed out, has 2 unions which are larger than the entire iww and several natl sections bigger than the uk iww. i think they are also somewhat more theoretically advanced, in general (and they are explicitly libcom, rather than implicitly so). however they also clearly have some problems which are going to limit their future potential if they are not dealt with. Namely the 1996 splits in france and italy and the way these were/are dealt with (this is also shrouded in mystery). other things which seem problematic are the way in which WSA was excluded, as well as relationships with SAC and CGT.
Anyways i'd really like to see what other folks think about these things. I'd also like to see what other folks things about future collaboration between the IWW, IWA, CGT/SAC/CNTF/USI Rome, and other groups moving close to syndicalism.