This has been brought up before. It doesn’t matter what name you use because:
a) People aren’t stupid, and rebranding will not work when they cotton on and accuse us of indulging in front tactics.
b) The politics themselves unfortunately mean idiots will still attempt to identify with the rebranding
c) Vilification of what we are is not predicated on a name, it is predicated on the theory and actions behind the name. As such, rebranding will simply end up with a different word being slagged off even if a+b don’t happen because our theories inherently challenge people who don’t like being challenged.





When I talk about anarchism, libertarian socialism, council communism, libertarian communism etc., those who are sympathetic to these ideas often say that the only thing letting them down is words. The word anarchy is used to mean chaos. Socialism is association with social democracy or the USSR, as is communism. Libertarian has been appropriated by free marketeers.
So do we need a new label(s) for our ideas? If so, what words could encompass the commitment to a future of non-hierarchical free cooperation as equals, worker and community self-management and so on.
Somome did suggest Pareconist, but I think that is both too vague (i.e. what does "Participatory" mean?), and too dogmatic, as it refers to one very specific libertarian socialist vision.