I thank FW B for taking the time to reply to my column. I disagree with FW B that the Industrial worker is not a proper forum for debate over organizing strategy. That's the biggest disagreement we have, I think.
I argued that we should focus on small targets, because we can have more victories at small targets because our branches are bigger relative to small companies. That way we can win things more quickly and make more organizers by having inspiring victories. I think inspiring victories are important for making organizers, and making more organizers is one of the three most important tasks facing the IWW right now. (The other two are retaining organizers and getting better at organizing.)
The heart of my column, the bit I feel most strongly about, is this pair of sentences: “Our first priority right now should be to have members improve their own lives at work and to recruit other organizers out of our co-workers. That will build our pool of committed, capable organizers so that we can eventually have really enormous impacts for our whole class.” I think FW B and I agree on this.
FW B points out that this can also be done by targeting big companies and industry-wide campaigns. He points to the Starbucks campaign as an example. The Starbucks campaign is important and impressive. It's made more organizers for our union and that's awesome. FW B is absolutely right and this is a gap in my column's argument.
All of that said, I still think that a new GMB that is looking for a first organizing target is better off trying to organize a smaller shop. The smaller the shop, the less resources management has to dump into union-busting and the more of their business we can shut down with pickets and other actions given our currently small numbers.
Let me put it this way. Let's say hypothetically that three new branches form in three different counties in the great state of Minnesota and they host a joint organizer training. One says “we have a member who works at Wal-Mart so we're targeting all the Wal-Marts in our county.” The second says “we have a member who works at a local magnet factory with 50 workers so we're targeting that.” The third says “we haven't made up our mind yet - we have Walmarts here and we have a magnet factory with 50 workers, and we have one member at each.”
If someone from the third branch asked my advice, I would urge them to follow the lead of the second branch, not the first. I would wish the first branch nothing but success and they would certainly deserve support. But would I predict that at least in the short term the second branch is more likely to succeed and to have more of the victories necessary for sustaining organizers.
Of course, I would be happy to be proven wrong by more victories and organizer recruitment within really big campaigns.
Originally appeared in the October 2008 Industrial Worker