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Defy Tesco article in Direct Action
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August 30th, 2007 by ronan

Hi guys, not meaning to have a go here (ok, a small one wink) but I was just wondering what the story is with that 'Defy Tesco' article in the previous Direct Action (the Notional Health Service issue). here
To be honest I thought it was totally mad, Tesco (and all the major supermarket chains besides the discount operators) gather information about their consumers. Okay, so what? They're not doing it because they want to rob our children, they're doing it to identify market trends, develop products etc (I really like shopping in Tescos actually..). That article just came across as hysteria.

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