Setting up a newsletter - technical guide

Setting up a newsletter - technical guide

A guide covering technical, design and layout issues with producing your own newsletters and publications.

A. Getting started
1) Order some of the materials mentioned at the end of this article so that you will have them in time for your first meeting.

2) If you haven't already lined up a group of people interested in producing the first issue, make a friendly poster to recruit others. The poster should describe the purpose of your newspaper, solicit articles for the first issue, and invite people to call a telephone number to ask about joining your collective. Put up at least 100 copies of your poster on campus where they will stay up for three weeks or more.

3) Ask other publications about potential local printers. Once you have their numbers, call to inquire about prices, delivery rates, turnaround time, page sizes, whether they offer recycled paper, whether they are a union printer, etc. Make up an advertising rate sheet (sample available from the Thistle, see below) and arrange to meet with the proprietors of the four or five local businesses or campus offices which would be most likely to advertise. Once you have obtained about a page ($200-$400) worth of commitments, call the people who responded together for a first meeting.

4) You may wish to have two initial meetings: one just to get acquainted (and hand out copies of this article), and a more formal meeting to resolve the following eight key issues:

i)Size of paper and masthead design
ii) Mission statement and guidelines for what you will print
iii) Procedures and requirements for article submissions, editing, and layout
iv) Deadlines for first issue article submissions
v) Compiling list of potential advertisers and assigning people to solicit ads
vi) Locating computer equipment
vii) Dates of first editorial meeting, editing session(s), and layout
viii) Applying for university recognition and funding

B. The Editorial process
1) On a blackboard, list the names and authors of the articles expected for the issue, with four check-off columns for In, Edited, Proofed, and Length. Set aside three manila folders labeled Unedited, Edited, and Proofed.

2) Articles should be submitted both on paper and on disk if possible. When an article arrives, check it off as "in"; put the paper version in the Unedited folder. If you only receive a disk, print out a paper copy; otherwise you may not realize that the article is "in". Write the length of the article on the blackboard. You may wish to measure length by "K", where 1K is 1,000 characters. (Using Microsoft Word, the number of characters is displayed each time you save your work.)

3) When most of the articles are in, several copies should be made for a team of editors to read. This team could be everyone, or it could be just two people. To promote democratic decision-making, you should try a rotating group composed of one-third to one-half of the people involved in the publication.

4) At the editorial meeting, people should discuss the articles on the blackboard one by one. For each article, you can decide (usually by consensus) to "Yes, run it, possibly after some editing," or "No, don't ever run it," or "Maybe, run only if there's extra space." If something is low priority and needs work, it generally should be postponed to the next issue so that it can be rewritten by the author. Finally, at the end of the list of articles, the editorial meeting should decide which articles are page 1 material, and which deserve the next most prominent locations: page 3, the back page, page 2, the centerfold, page 5, etc.

5) Expect the editing meeting to last at least two hours (i.e. bring food!).

C. The typing and editing process
1) Depending on the size of your group and whether you have access to a lab or office with many computers, you may want to have people type in and edit articles separately or work together in a common space. Generally, the latter option results in a more uniform product and is very important to training new members of your newspaper. (If there are more experienced journalists in your group who can write copy that doesn't need much editing, you can set up a special process to let them cover events which occur after your editing meeting.)

2) Before entering the articles into the computer, create three computer folders parallel to the manila folders: Unedited, Edited, and Proofed. Copy all the articles submitted on disk to the Unedited folder (it may be necessary to first convert them to the proper word-processing program format). Finally, arrange for volunteers to type in the rest of the articles.

3) Once the articles have been placed into the Unedited folder, you are ready to edit. Some common formatting guidelines for newspaper text are listed in a box below. When done editing, spell-check your articles as a final step, and save them in a readable font, with a uniform point size, such as Times 12 or Courier 12.

4) Finally print out the file and save it in the Edited computer folder. Put the printed copy in the Edited manila folder, and check off the article as Edited on the blackboard.

D. The proofing process
1) The printed copy allows you to make use of volunteers who are unfamiliar with computers in the proofing process. It also makes it much easier to detect small problems like extra spaces. The person proofing the articles should fix typos only. She or he should not edit (reword) the article unless there is something seriously and obviously wrong with it. The idea is to prevent an endless series of edits. (Editing often introduces new errors into an article.) If the editing process is inadequate then more attention should be given to training and supervising editors to fix the problems before they reach the proofing stage.

2) Once you type in the proofing changes, save the file in the Proofed folder, and check off the article as Proofed on the blackboard. The printed copy can be moved to the Proofed manila folder; it is not necessary to reprint the file unless you have made changes other than those indicated on paper.

E. The Layout process
1) Using a page layout program like Quark XPRESS or Pagemaker, set up a "tabloid" newspaper template. It is good to place your ads before importing the articles. To indicate the location of each ad, make a box representing it at the bottom of a page where it will not interfere with headlines. Type the name of the person or group that purchased the ad in large text within the box to identify it.

2) Import all the articles from the Proofed folder into this template. You should first import them "roughly" so that they use about 50-70% of each page not including the ads. Then give each article a standard 30-point bold headline (this can be adjusted later), and set the byline off from the text (by centering, for example). You can then print "thumbnails" of your pages to give you an idea of the amount of space available to be filled by graphics.

3) Finally, measure some graphics or photos to go along with each article. Then create "graphics boxes" using your layout program and move them to a visually pleasing location (where they usuallly will displace your text).

4) Adjust the sizes of the boxes, and add "pull quotes", clip art, white space near headlines, etc., so that the text of each article ends precisely at the end of a page or continues onto a page that has exactly enough space left for the continuation. Mark each continuation clearly.

5) Print out your newspaper at 65% reduction (portrait orientation) for final review before printing it at actual size.

F. Paste-up
1) Each page must be pasted together onto a printer board from two half-pages, 8 1/5" x 11". It is easiest to paste the halves together if one of the halves is cut so that it overlaps the the other half by one or two lines of text.

2) On each page, paste down line-art graphics. For photos and graphics which include shades of grey or extremely fine resolution, write a percentage and page number on the back of the graphic and put it in an envelope. This will tell the printer to "shoot in" and half-tone the graphic on the specified page at the specified reduction or enlargement percentage.

G. Printing and distribution
Give the printer a realistic date for publication and make sure there will be people to distribute your paper after it returns from the printer. Your newspaper won't mean anything if it stays piled in your office.

H. References
Fortunately, several books help explain the terminology of printing, mechanics of desktop publishing, methods for getting ads and handling finances, performing research, and using English in standard ways.

We recommend six publications to help campus journalists get started.

1) How To Do Leaflets, Posters, And Newsletters, by Penny Brigham et al. Available from PEP Publishers, 3519 Yorkshire, Detroit, MI 48224. $14.95; bulk discounts available.

2) The Guide To The Thistle (Alternative News Collective, MIT). For $5, they will send you this guide with a sample advertising brochure and 2 sample layouts in Quark XPRESS and Pagemaker on a Mac disk. Write to Thistle, Room W20-413, 84 Mass. Ave., Cambridge, MA 02139. Tel #(617) 253-0399.

3) The Reporters' Handbook (guide to investigative journalism), published by Investigative Reporters & Editors, University of Missouri, 100 Neff Hall, Columbia, MO 65211. Tel #(314) 882-2042.

5) A collection of $2 brochures on research, interviewing, legal issues, and Freedom of Information Act techniques from the Reporters' Committee for Freedom of the Press, 1735 Eye St. NW, Suite 504, Washington, DC 20006. Tel #(202) 466-6313.

I. Submissions
It helps to run a box like the following in every issue:

Guidelines for submission
If you use a computer, please submit your article on a 3 1/2" diskette for a Mac or a PC compatible. We use MS-Word, but we can read most any format. Otherwise, send on paper or E-mail to . Please include one or two photos or charts as it will help us give your article a more pleasing layout. You should limit your submissions to the following length unless you have worked out a longer piece with the editors:

Letters: 400 words
Features and Investigative Articles: 1500 words
Opinion Pieces: 800 words

Appendix: Helpful editing and formatting procedures
1) Text should be justified, with 1/4 inch tabs for paragraph indentation. No blank lines between paragraphs.

2) Use two spaces after a period or a colon and one after a semicolon.

3) Indicate author in centered text above the beginning of the article, followed by a blank line.

4) Place biographies/credits of authors italicized in [brackets] at the end of each article, followed by the source. [This article is excerpted from Federation of American Scientists' Government Secrecy Bulletin, May 1990].

5) Titles of publications italicized (or de-italicized, if they appear in the credit).

6) If bullets (o) are used they should be properly typed in (Option-8 on a Mac, Control-V 4,3 in Word Perfect) and they should be followed by a tab. Paragraphs marked by bullets should be indented except for the first line, which should be flush left.

7) Accent marks should be properly typed in (on a Mac, Option-n n yields the n and Option-e yields accented vowels).

8) Spaces go before and after long dashes - like this (Option-Shift-dash on a Mac).

9) Write out acronyms the first time they are used. Use a person's last name the second time you refer to them. Adopt some standards for spelling, such as US for United States, 90's or 1990s for 1990's, right-wing (adjective) as opposed to Right Wing (noun).

10) Don't forget to mention when and where something happened and who was involved

by Rich Cowan (co-founder of The Thistle at MIT)
Edited by libcom