Burp! Pepsi Vs Coke (1984) in the Ice Cold War traces the history of these brands against the backdrop of global politics
The second world war was the perfect vehicle for Coca-Cola distribution (including to the Nazis), bottling plants on frontlines paid for by the US war department. Nixon got Kremlin supremo, Khrushchev, to pose drinking Pepsi, which became the first US product made in the Soviet Union. In 1949, Mao kicked Coca-Cola out of China. President Carter got it back in 1978. It is a study of the links between corporate and political power. In Chile, Pepsi Cola's boss ran a daily paper which was used by the CIA to help Pinochet's bloody coup.