Guide with tips and advice on flyposting, or "wheatpasting", for advertising and getting your message out to a wide audience on a low budget.
Why not? Why be shy about what you want to say to the world? Almost all the information that reaches people in our society about the world around us goes through channels ('the media') which are controlled and mostly owned by people with a huge vested interest in keeping society how it is.
While some stuff which challenges this gets through, the vast majority of news and views that reaches people is confined within very narrow boundaries - anything outside those boundaries is labelled as 'extremist', and easily dismissed.
All sorts of dodgy people pay huge amounts of money to designers and councils to paste their consumerism bullshit all over our streets - why shouldn't you have your say?
What to post
Anything you like. Information you want people to know, events that are happening and news that never gets in the 'mainstream' media.
You can also paste up all sorts of other things: artwork, slogans, surreal messages, stories. Anything that puts an alternative point of view onto our streets is playing a valuable role in undermining the 'status quo', by challenging people's automatic acceptance of mainstream values.
You can make copies of things you like or design your own. If you are doing something that obviously comes from a particular group or organisation, remember to put 'not for flyposting' at the bottom of it.
You may have access to a flashy computer and high quality copying or you may be writing something by hand and copying it in a shop. Don't be ashamed to put up really rough-looking stuff. The important thing is getting the message across - and no-one knows it's you anyway!
Where you put your posters depends on what they are. Stuff with loads of information on needs to be where people are likely to read it all - bus shelters are good, but your poster won't stay up very long. Look out for old posters that are still up - a sure sign of a site with a long life. Show some respect to fellow flyposters and don't stick your stuff on top of theirs unless the event has already happened (unless they're a dodgy Nazi outfit, of course!). You may like to post your stuff over billboard adverts that you don't like - your poster may even be specially designed to go over particular adverts. Obviously though, don't post it anywhere anti-social (i.e. some person's house, car etc).
Be warned though, that if you start regularly posting up over the big music posters, you may end up getting a visit from some very unsavoury types - that operation is run by some very dodgy gangs who are not adverse to a bit of aggro if they think you're invading their 'patch'.
Our favourite spots include disused buildings, lampposts, tube stations, backs of buses (if you're cheeky enough!), street furniture, pub toilets. Be audacious! If you're targeting an individual corporation, stencilling the steps up to their office with your message is often a good way of reminding them of your cause!
The most important thing is to get the message out!
How to flypost
You need: wallpaper paste, a big paint brush (some people prefer rollers) and a bucket. Plastic bags are less obvious than a bucket, but make sure to use two or three bags - spilt paste can be very messy! Another very useful bit of kit is a bicycle - it's amazing how much more you get done!
It's best to post in pairs (or threes), so one can keep a lookout, Watch out also for closed circuit TV.
Remember that if you look shifty and nervous you will draw attention to yourselves - also being relaxed helps you appreciate just how much fun you are having,
Paste on the wall where the poster is going to go. Put the poster up, press it flat and then paste over it again. This helps to smooth out bubbles, and also makes it harder to rip the poster off.
Some people prefer to flypost in the dead of night, some do it in broad daylight. This depends a lot on the area you are in, it's up to you.
In most areas there are local by-laws against flyposting. Breaking these by-laws is a criminal offence, which means that if the police catch you, you can be arrested and charged and possibly end up in front of magistrate getting a small fine.
The Anti-Social Behaviour Act 2003 increases maximum fines from £1000 to £2500, with authorised council officials now able to issue £50 'on the spot' fines. Note that it's only the person caught flyposting that can get prosecuted, not the company or club advertised on the poster.
Make sure you've got some idea of your rights if you are arrested, just in case - this will make you feel a lot more confident dealing with the police.
Stickers: you can make these on a computer, or use sheets of stickers by drawing onto all the stickers on one sheet, then photocopying from that.
Stencils: Good for putting a message up quickly, Especially good for symbols/ logos/ pictures?. Best made out of lino to last a long time and stay flat easily.
Banners: Another handy method of drawing attention to your message is to paint up and old bedsheet and hang it from a busy footbridge (the pedestrian footbridge in Vauxhall, South London is especially good for this). Make sure that it's securely tied and that you won't be needing it for the night's kip!
Taken from urban75.com, edited by libcom